Brittani Bowling's Blog

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Social Media for Photographers

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Love it or hate it, it’s time to embrace the digital era, or as Dane Sanders calls it, the “digi-flat era.” Photographers who do not utilize the various tools the Internet offers are cutting back on the ability to easily and quickly spread the word about their services. Today the internet offers a social media tool for just about every type of photographer and it’s somewhat foolish to not even be educated about how these tools could help you as a new photographer!

Two of most popular tools that come to mind are of course Twitter and Facebook. Facebook gives the ability to link up with friends, family, and past clients and allows them to “suggest” your page to their friends and family, quickly exposing you to new potential clients. Another invaluable tool Facebook offers is the power to tag people in your photos, which in turn shows up on their wall and exposes your name to all of their Facebook friends.

Twitter is an enormous source of information and is a very easy way to network with other professionals and businesses who you may be interested in building a relationship with. TwitPic, which works closely with Twitter to allow photographers to share their photos on their profile, is also an important tool to use so that visitors hardly even need to leave your page to see your work.

Flickr is a booming website for photographers and Yahoo makes it easy for every member to upload and share their photos, get and give feedback, and have tight control over privacy if necessary.

Other popular social media tools include Picasa, EPhotoZine, and Picnik, but check out Lightstalking.com’s full list of The Top Ten Social Media Applications for Photographers to have a look at the entire list.

 

Written by brittanibowling

October 20, 2010 at 1:23 pm

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Wise words on investing in new equipment

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Nikkor 50mm 1.8 (Photo by: Brittani Bowling/Towson University Student)

 

Starting out with a new photography venture can not only be intimidating and artistically challenging, but a little demanding on the ‘ole bank account too! As we all know, technology is expensive, however to be successful you don’t necessarily need to have the best, newest, priciest equipment.

However, even when making small purchases or upgrades, researching what other photographers use and started shooting with is an enormous resource that will save both time and money figuring out where to invest your precious dollars. Photographers such as Jasmine Star, Ravyn Stadick, and Amanda Pair are all candid in letting blog readers know exactly what is in their camera bag, why they love those lenses, and what type of lens they use for certain situations. Digital Photography School is also another great research tool, with up-to-date reviews and reader feedback on new and popular lenses.

One lens I have found and can personally vouch for that Ravyn Stadick also highly recommends is the 50mm 1.8. This lens is made by both Canon and Nikon, and at around $120.00 for the Nikon Lens and $99.00 for the Canon lens, it is an incredible asset at such a low price! With the large aperture opening of 1.8, the vast amount of light creates beautiful bokeh and creamy, light images, making it extremely suitable for portraits.

Also, another option worth mentioning is lens rental programs. Rather than dropping a large amount of money at one time on a lens you have no experience with, companies such as BorrowLenses.com, LensProToGo.Com, and LensRentals.com feature a wide variety of lenses available for rental and at a fraction of the price of actually making the purchase. Before making a huge investment, this is a safe and secure way to test the waters of new glass.

Written by brittanibowling

October 13, 2010 at 12:00 pm

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Business sense is a must for new photographers

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To be a successful photographer, some business knowledge and sense is necessary. While most photographers get into photography to leverage their creative energy, in order to be successful, common sense business applications are a requirement. A photography business without a true business plan or financial analysis is a photography business on the road to quick failure.

Easy as Pie and Fast Track Photographer prove to be popular and informative resources for new photographers (Photo by: Brittani Bowling/Towson University Student)

As with anything these days, the Internet runs rampant with great resources for running a productive, efficient, and profitable photography business. Other blogs are great resources, and books and web documents can be found online for purchase. Many photographers are generous enough to give a no holds barred look into their business (such as Jamie Pflughoeft) to assist new photographers in setting their policies and pricing correct right from the get-go and in turn increase the value placed on the photography industry.

Last October, Monkton, Md. portrait photographer Jodie Otte wrote a guest blog for MCPActions.com which addressed pricing and basic business knowledge. Her blog triggered 195 comments, many of which ran something along the lines of “This is a reality check!” or “I’m re-writing my pricing and policies as we speak!”

Investing in such informative resources can in turn transform new photography businesses into a super profitable and fairly priced new photography business. Additional great resources include Alicia Caine’s Easy As Pie, Skye Hardwick’s The Workshop Workbook (currently on promotion today only for half off!), and Dane Sanders Fast Track Photographers. Also, The Joy of Marketing offers a free e-book on marketing strategies for boutique businesses! Get searching and find out what business policies and plans you should be implementing to improve your photography business…you might be surprised what you find!

Written by brittanibowling

October 6, 2010 at 5:01 pm

Setting yourself apart: be unique

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Most photographers start out with a passion for capturing priceless memories and moments. Many hope to evoke certain emotions with their photography, and some photographers are simply in the business to be their own boss and turn their creative hunger into their bread and butter. But regardless the reasons behind wanting to become a photographer, it is crucial to set yourself apart in an industry that is already over saturated with brilliant artists.

Being unique helps you set goals and better construct your business plan. Honing in on what it is you truly want to capture or tell with your photos helps your clients better understand what is so special about working with you as opposed to another photographer. International wedding photographer Jasmine Star says “it’s not what I tell you to do, it’s not what’s happening in the moment, it’s the stuff that happens in between. It’s the moments that my camera is able to catch that you don’t know.”

“Life in the In Between” is the backbone of Star’s highly successful business and is truly evident in the style of her photos. For those just starting out trying to establish a style, practice truly is the key. However here are a few tips from photographer Wendy Cunningham who recently guest blogged for MCP Actions.

Written by brittanibowling

September 29, 2010 at 1:33 pm

Turning a hobby into a profession: photography

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Some call photography an art, some a skill, some a hobby, however some refer to it as their profession. Most professional photographers struggle with turning their hobby into a profitable business; however, the internet runs rampant with resources to assist hopefuls in their new venture. Twitter, Facebook, blogs, and networking with fellow photographers are some of the most powerful tools when it comes to obtaining free education and information.

Indianapolis photographer Ravyn Stadick even has a separate category on her photography blog set aside with posts just for aspiring photographers that include her top ten tips for getting started in the photography industry, the benefits of shooting in RAW, and how to make the most of your post-processing (Photoshop work). For newbies on the fast-track, photographers such as Haleigh Rohner and Tony Hoffer offer one-on-one mentoring or consultations in person or over the phone at cost. Regardless of where you would like to start or go, the internet has become one of the most prominent tools in the new photographers tool box and those who wish to be serious should learn to utilize the wealth of information on the web.

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September 22, 2010 at 3:32 pm

Horse showing involves much more commitment than most suspect

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To those who may be uneducated about the physical, mental, and financial challenges horse and rider often conquer to be successful; there is much to be learned. Click here to learn about many of these challenges and triumphs, and to find out more about what horse showing entails.

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June 25, 2010 at 12:10 am

Posted in horse showing

Behind the scenes, show grooms make it all come together

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Hectic horse show days call for good organization and skilled professionals who know just how to manage the busy atmosphere. Young professional and show groom Mary Patrick, 20, knows all about what it takes to make each and every show a success. Click here to learn more.

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June 25, 2010 at 12:02 am

Posted in horse showing